AI product design and research leader
I design and research AI experiences people understand, trust and act on.
Staff Product Designer and UX research specialist at Rocket Lawyer, where I helped launch the company’s first AI tool and own how we evaluate it with customers. 10+ years leading design, research and product analytics across legal tech, SaaS, telecom and digital media.
1st
AI tool at Rocket Lawyer, launched with me as staff designer and UX research specialist
4x
more completed attorney consults per month at Rocket Lawyer, 297 to 1,205
60+
research studies per month from a practice I built from the ground up
Designing for and with AI
AI products earn trust when people can see why a suggestion appears and correct it when it is wrong. That is the loop I design for, and I use AI in my own practice to get there faster.
Rocket Lawyer’s first AI tool
Staff designer and UX research specialist on the launch, in a highly regulated legal context. Since launch I own evaluation of customer feedback on the AI experience and turn it into recommended changes and product strategy.
An AI assistant for analytics
At Millennium Systems I designed the integration of an AI assistant into Meevo’s client-facing dashboard, surfacing the metrics that matter so spa owners could make sense of their data faster.
AI in the research practice
I built AI-powered UX research skills used across Rocket Lawyer and created product personas with AI, so any team can do good research quickly. I also prototype with Claude to show intent sooner and save time for validation.
Selected work
Each case study opens with a one-minute summary, so you can see the problem, my role and the outcome before going deeper.
4x
more completed attorney consults per month
Rocket Lawyer
Connect to a Pro
Owning a new, highly regulated consult journey end to end, which drove a 4x increase in completed consults.
Millennium Systems International
Meevo dashboard
Unifying spa data into one dashboard, then designing an AI assistant that surfaces the metrics that matter. SUS rose from 59 to 74.
DISH Wireless
Boost Infinite
Leading research and design against three purchase OKRs, with a 28% lift in purchase completion.
What If Media Group
A monetization bet that paid off
A hypothesis I helped shape and scale into nine digital brands averaging $120K a month in revenue.
More work
- OnTech Pro, a gig-economy app for technicians DISH · OnTech
- Secure video messaging for a web app BombBomb
How I lead
I grew up watching my grandparents and mother make art that anyone could connect with. I bring the same goal to product work: designs grounded in real people, made by teams who feel safe doing their best work.
01
AI that people can trust
Clear reasons behind every suggestion, easy ways to correct it, and real customer feedback to measure whether it is working.
02
Research shapes the roadmap
Mixed methods sized to the decision at hand, plus AI-powered research tools so teams get answers in days, not quarters.
03
Inclusive by default
I built inclusive research practices across DISH’s brands, including work with Latino customers, and trained teams to carry them forward.
04
Tied to business outcomes
I partner with product and engineering on KPIs from the start and build measurement programs like NPS, CSAT and SUS, so design decisions are measured, not debated.
From people I’ve worked with
Kim is a fierce leader with a kind heart. It’s evident in her profound ability to recognize and support potential in others.
James Van Camp
Product Designer, DISH
The kind of leader that can fully envision a project from conception to completion.
Dennis Wheatley
Director of Branding Services, What If Media Group
She promoted both the personal and professional growth in each member of our team.
Megan Tucker
Data Science Coordinator, What If Media Group
Experience
- Staff Product Designer, Rocket Lawyer 2025 to present
- UX Architect, Millennium Systems International 2023 to 2025
- UX Research Manager, DISH Network 2022 to 2023
- Lead UX Designer, BombBomb 2021 to 2022
- UX Designer II, What If Media Group 2015 to 2021